For those fans who still don't get that anime is basically toast:

Tatsunori Konno, head of Bandai Visual USA (president/CEO) wrote an
article in the "Is Anime Dead?" part of the first PiQ magazine: In
it, he writes:

"The Japanese anime business model is fundamentally different (than
movie and tv shows). Anime appears to the public via TV broadcasting
at first, but the sponsors of these programs are often either the
anime producers themselves, or investors in the production committee's
member companies. In short, the production companies are essentially
paying Japanese TV stations to broadcast their product. They consider
the whole 30-minute block as an advertisement for anime DVDs or other
merchandise that'll help them cover production costs later on."

[url]http://animeeh.blogspot.com/[/url]

Then they are fucked beyond all sense of fucked. And if you guys
can't see that, then there's no helping you.

The fact is that the market has already gone so far past DVD's that,
basically, the Al Kahn model might be the only way to go now:
Merchandising, Merchandising, Merchandising.

Mike

Tue, 18 Mar 2008 9:54pm-0700, [email]starcade@yahoo.com[/email] <starcade@yahoo.com>:
[color=blue]
> Tatsunori Konno, head of Bandai Visual USA (president/CEO) wrote an
> article in the "Is Anime Dead?" part of the first PiQ magazine: In
> it, he writes:
>
> "The Japanese anime business model is fundamentally different (than
> movie and tv shows). Anime appears to the public via TV broadcasting
> at first, but the sponsors of these programs are often either the
> anime producers themselves, or investors in the production committee's
> member companies. In short, the production companies are essentially
> paying Japanese TV stations to broadcast their product. They consider
> the whole 30-minute block as an advertisement for anime DVDs or other
> merchandise that'll help them cover production costs later on."
>[/color]

Actually, we already knew that.
As we always say: the anime producers "buy" the timeslots;
that's why ratings don't matter much to the TV stations
who get the money either way (or if the show airs at 1:35am).
[color=blue]
>
> [url]http://animeeh.blogspot.com/[/url]
>
> Then they are fucked beyond all sense of fucked. And if you guys
> can't see that, then there's no helping you.
>[/color]

Actually, we also knew it's more merchandise than DVDs in Japan.
A quick way to check that is just to look at the anime sponsors:
Bandai, Sega, Tomy, Pizza Hut, ramen noodles, etc.
They chip in for the anime production to sell licensed products,
and boy, are there tons of products!
[color=blue]
>
> The fact is that the market has already gone so far past DVD's that,
> basically, the Al Kahn model might be the only way to go now:
> Merchandising, Merchandising, Merchandising.
>[/color]

That's what Kahn goes for; that's why he doesn't care
if there's no DVDs/streams/downloads of his anime (or how butchered).
He just wants to get the name out there then sell merch licenses.

It's also part of the other anime companies too,
but not that big a part since most anime aren't mainstream enough
to sell significant merch licenses (few exceptions like DBZ).

Laters. =)

Stan
--
_______ ________ _______ ____ ___ ___ ______ ______
| __|__ __| _ | \ | | | | _____| _____|
|__ | | | | _ | |\ | |___| ____|| ____|
|_______| |__| |__| |__|___| \ ___|_______|______|______|
__| | ( )
/ _ | |/ LostRune+sig [at] UofR [dot] net
| ( _| | [url]http://www.uofr.net/~lostrune/[/url]
\ ______| _______ ____ ___
/ \ / \ | _ | \ | |
/ \/ \| _ | |\ |
/___/\/\___|__| |__|___| \ ___|

I always considered anime to be more eggs and bacon, myself.

--
Chris Mack "Refugee, total shit. That's how I've always seen us.
'Invid Fan' Not a help, you'll admit, to agreement between us."
-'Deal/No Deal', CHESS

On 2008-03-19, [email]starcade@yahoo.com[/email] <starcade@yahoo.com> wrote:[color=blue]
> Tatsunori Konno, head of Bandai Visual USA (president/CEO) wrote an
> article in the "Is Anime Dead?" part of the first PiQ magazine: In
> it, he writes:
>
> "The Japanese anime business model is fundamentally different (than
> movie and tv shows). Anime appears to the public via TV broadcasting
> at first, but the sponsors of these programs are often either the
> anime producers themselves, or investors in the production committee's
> member companies. In short, the production companies are essentially
> paying Japanese TV stations to broadcast their product. They consider
> the whole 30-minute block as an advertisement for anime DVDs or other
> merchandise that'll help them cover production costs later on."
>
> [url]http://animeeh.blogspot.com/[/url]
>
> Then they are fucked beyond all sense of fucked. And if you guys
> can't see that, then there's no helping you.
>
> The fact is that the market has already gone so far past DVD's that,
> basically, the Al Kahn model might be the only way to go now:
> Merchandising, Merchandising, Merchandising.
>
> Mike[/color]

Y'know, Mike, I just stand in awe of your telepathic business
powers. You know better than *all* the studio and distribution
heads! They don't know that their deals are losing them money
hand over fist, while you do, in spite of the fact that they
have detailed reports of their accounts and sales, and you don't.
They're idiots who can't realize that spending money to market
their anime is hopeless, but starcade knows better.

--
Christopher Mattern

NOTICE
Thank you for noticing this new notice
Your noticing it has been noted
And will be reported to the authorities

On Wed, 19 Mar 2008 12:20:53 -0000, Chris Mattern
<syscjm@sumire.gwu.edu> wrote:
[color=blue]
>On 2008-03-19, [email]starcade@yahoo.com[/email] <starcade@yahoo.com> wrote:[color=green]
>> Tatsunori Konno, head of Bandai Visual USA (president/CEO) wrote an
>> article in the "Is Anime Dead?" part of the first PiQ magazine: In
>> it, he writes:
>>
>> "The Japanese anime business model is fundamentally different (than
>> movie and tv shows). Anime appears to the public via TV broadcasting
>> at first, but the sponsors of these programs are often either the
>> anime producers themselves, or investors in the production committee's
>> member companies. In short, the production companies are essentially
>> paying Japanese TV stations to broadcast their product. They consider
>> the whole 30-minute block as an advertisement for anime DVDs or other
>> merchandise that'll help them cover production costs later on."[/color][/color]

And in other news of the same vintage, people are beginning to talk
about something called a "Y2K problem"...

Got anything that's current?

<snip>

[color=blue]
>Y'know, Mike, I just stand in awe of your telepathic business
>powers. You know better than *all* the studio and distribution
>heads! They don't know that their deals are losing them money
>hand over fist, while you do, in spite of the fact that they
>have detailed reports of their accounts and sales, and you don't.
>They're idiots who can't realize that spending money to market
>their anime is hopeless, but starcade knows better.[/color]

Let's be fair - he's quoting the president of Bandai Visual. If any
company's going to go away in the next year, it'll be the one that's
trying to apply the Japanese anime business model to the North American
marketplace. That doesn't mean the rest of the anime industry is in any
more difficulty than any other entertainment indusrty, though...

--
Rob Kelk Personal address (ROT-13): eboxryx -ng- tznvy -qbg- pbz
"Aggresive killfiling. I highly recommend it. It isn't personal;
there's just a limited number of hours in the day."
- Russ Allbery (<http://www.eyrie.org/~eagle/>), in message
<yl66l68ilh.fsf@windlord.stanford.edu>

[email]starcade@yahoo.com[/email] wrote:[color=blue]
> Tatsunori Konno, head of Bandai Visual USA (president/CEO) wrote an
> article in the "Is Anime Dead?" part of the first PiQ magazine: In
> it, he writes:[/color]
[color=blue]
> "The Japanese anime business model is fundamentally different (than
> movie and tv shows). Anime appears to the public via TV broadcasting
> at first, but the sponsors of these programs are often either the
> anime producers themselves, or investors in the production committee's
> member companies. In short, the production companies are essentially
> paying Japanese TV stations to broadcast their product. They consider
> the whole 30-minute block as an advertisement for anime DVDs or other
> merchandise that'll help them cover production costs later on."[/color]
[color=blue]
> [url]http://animeeh.blogspot.com/[/url][/color]
[color=blue]
> Then they are fucked beyond all sense of fucked. And if you guys
> can't see that, then there's no helping you.[/color]

Why? That model works just fine...in Japan.

Problem is, anime isn't being marketed nearly the same way. Otherwise,
you'd have Motts Applesauce offering a Ryuk action figure for 10 UPC tags
from participating Motts Applesauce products.

DVDs in Japan are very expensive - easily 3x what they cost here. Again,
that doesn't matter as much since most of the money generated by anime in
Japan DOESN'T COME FROM DVD SALES. It comes from merchandising, and
company sponsorships.

And what does this have to do with the market being "Fucked" exactly?
Other than you felt these well-known facts were SOOOOO important that you
felt it neccessary to start YET ANOTHER thread?
[color=blue]
> The fact is that the market has already gone so far past DVD's that,
> basically, the Al Kahn model might be the only way to go now:
> Merchandising, Merchandising, Merchandising.[/color]

Well, yes, merchandising is the way to go. But answer me this - how do
you get people to buy merchandise for a show they know nothing about?

--
It's not broken. It's...advanced.

[email]starcade@yahoo.com[/email] wrote:[color=blue]
> Tatsunori Konno, head of Bandai Visual USA (president/CEO) wrote an
> article in the "Is Anime Dead?" part of the first PiQ magazine: In
> it, he writes:
>
> "The Japanese anime business model is fundamentally different (than
> movie and tv shows). Anime appears to the public via TV broadcasting
> at first, but the sponsors of these programs are often either the
> anime producers themselves, or investors in the production committee's
> member companies. In short, the production companies are essentially
> paying Japanese TV stations to broadcast their product. They consider
> the whole 30-minute block as an advertisement for anime DVDs or other
> merchandise that'll help them cover production costs later on."
>
> [url]http://animeeh.blogspot.com/[/url][/color]

And the same blog states that DVD sales in Japan are up by 7.3%.
[color=blue]
> Then they are fucked beyond all sense of fucked. And if you guys
> can't see that, then there's no helping you.[/color]

Just how are they fucked? It's a business model that appears to be
working just fine for them. Now it won't work in the US do to certain
laws, but that is a completely different topic.
[color=blue]
> The fact is that the market has already gone so far past DVD's that,
> basically, the Al Kahn model might be the only way to go now:
> Merchandising, Merchandising, Merchandising.[/color]

Isn't it obvious that Japanese companies have been heavy into
merchandising for decades? I learned of this when I came in via Sailor
Moon. Why do you think they keep making more Gundum after all of these
years, no mater how bad the previous version was? It's to sell model kits.

Farix, who has finally excised his soul from Google Groups.

Doug Jacobs wrote:




".......you'd have Motts Applesauce offering Ryuk
action figures........."




The kids'd love it, but I don't think it would be
Mom-approved...........in any case, the way things seem to be going at
present, I think the biggest threat to the anime industry is whether or
not consumers are going to have any money TO buy it with.........: (

Mark Jones <faferd@msn.com> wrote:[color=blue]
> Doug Jacobs wrote:[/color]
[color=blue]
> ".......you'd have Motts Applesauce offering Ryuk
> action figures........."[/color]
[color=blue]
> The kids'd love it, but I don't think it would be
> Mom-approved...........in any case, the way things seem to be going at
> present, I think the biggest threat to the anime industry is whether or
> not consumers are going to have any money TO buy it with.........: ([/color]

I don't know...if it gets the kids to eat more fruit, I'm sure most
mothers would be OK with it.

But yeah, the economy thing is a whole other issue.

Still, I think Hot Topic is really missing a big opportunity by not
launching a Misa-Misa line of "cutey-gothy" clothing. It's like goth...but
cuter!

--
It's not broken. It's...advanced.

On Mar 19, 5:20*am, Chris Mattern <sys...@sumire.gwu.edu> wrote:
[color=blue]
> Y'know, Mike, I just stand in awe of your telepathic business
> powers. *You know better than *all* the studio and distribution
> heads! *They don't know that their deals are losing them money
> hand over fist, while you do, in spite of the fact that they
> have detailed reports of their accounts and sales, and you don't. *
> They're idiots who can't realize that spending money to market
> their anime is hopeless, but starcade knows better.[/color]

Al Kahn knows better -- and most of the people in the studios are the
VERY SAME DAMN PEOPLE WHO'VE BEEN RAILING AGAINST FANSUBS WHO YOU
THINK ARE LYING TO YOU!!

Christ, what a fucking idiot!!

Mike